Blackberry to be released to Japanese individuals in August / Blackberryを日本でも個人向けに販売


NTT DoCoMo, one of Japan’s major cell phone carriers, announced that in August this year it would sell Blackberry devices to public. NTT DoCoMo is the only carrier that has the right to distribute Blackberry in Japan.

Although Blackberry is today an essential communications tool for those from businesspersons to general people in the world, Japan has been the only first-place country where no Blackberry services for individuals are currently available. The only exception is Blackberry Enterprise Service (BES) provided by NTT DoCoMo to corporations only, but BES is closed to private persons because NTT DoCoMo fears that Blackberry may affect the sales of I-mode, one of NTT DoCoMo’s core competences. There are no other mobile carriers that can offer Blackberry services, so Japanese people, except some lucky persons whose employer has BES for them, have no chance to enjoy communicating with the device.

This announce means that NTT DoCoMo is opening the door to the world. The mobile services Japanese people are currently using have been closed within Japan. Most of them are cutting-edge, but are useless if you get outside this country. This opening of Blackberry will help Japanese people to get in touch with what people in the world are usually doing in their daily life.