Marketing マーケティング



Continue Reading

COVID-19 is dreadfully spreading throughout the world, hospitalizing more than 3,100,000 people and taking the lives of more than 200,000 patients as of April 29, according to Johns Hopkins University. It is no exceptions here in Tokyo.

The virus is forcing all people in the world to change their lifestyles. Many have been grounded for months. Essential workers, such as doctors, healthcare workers, firefighters, law enforcement officers, supermarket clerks, garbage collectors, delivery servicepersons, and staff involved in public transportation, work outside facing the fear of infection.

I’ve been staying at my house in Tokyo for almost two months. Although the confirmed cases and the death toll in Japan are lower than those in the United States, there are hundreds of cases tested positive and dozens of casualties every day. People are requested to refrain from non-essential journeys and maintain proper social distancing like the US and other countries to avoid causing overshooting of patients. These days I work from home, watch TV, surf the internet, read e-books, have meals delivered at the door, eat them, and sleep in the bed.

Nobody knows when this inconvenience ends. Some say that it will take 18 months for everything to get back to normal. Others say that it will never return to what it was before the outbreak. Since public health specialists say that the situation in Tokyo is three weeks behind that in New York City, the Metropolitan Government will probably lift the de facto lockdown no sooner than three weeks after NYC. As of today, no countries reopened business yet.

I’m at home all day long, unless I buy foods at the grocery store or wash my laundry at the laundromat. I have much more time to think about what the world will become in forthcoming years. Here’s what I think the world will change:

Continue Reading









When I started my career in the late 1990s, my employer encouraged us to have a global mind to cope with Japan’s recession so-called “the lost decade”. By 2000, the words “global” and “globalisation” were used as the keywords — and sometimes buzzwords — for surviving the upcoming new millennium, followed by the dot-com bubble. My coworkers and I were pressured to raise TOEIC scores, to learn SWOT analysis, MECE, and other terms of logical thinking, to abandon obsolete Japanese work style and get accustomed to the global — in many cases American — way of thinking. 

In 2006, those ideas were changed. Seeing the Livedoor scandals and accompanying the downfall of dot-com millionaires, Japanese people found out that the American way did not work. Instead, they began taking a second look at their own country and reviewing the good things of it. The company I worked for focused on the products for domestic customers rather than overseas ones, with “the Japan quality” as its corporate philosophy.

Starting in the 2010s, people’s inward-oriented views were changing global again. Japanese enterprises were going out overseas, not only to the United States at that time but to the Third World such as India, China, Russia, Brazil, and Southeast Asian and African countries. I had more and more opportunities to get involved in the services offered to such customers going to those countries to meet their needs and demands.

The first half of the 2010s was the year of transportation. Low-cost carriers helped people fly abroad at low airfares. Everywhere you can see people travelling to and from all over the world regularly.

Yet you see that people’s favour of the global-oriented mind or the local-oriented one swings from side to side every five or six years. That being the case, such a globalised world will come to an end shortly. The event that happened this week in the United Kingdom showed that the most symbolically. The referendum determined the UK to leave the European Union it had joined in 1973. Other European countries like France, Italy, and Spain begin the preparation of such referendum whether they should leave or remain in the EU by some people tired of enormous numbers of immigrants from the Middle East and accompanying terrorist attacks occurring inside Europe. 

Likewise, in the United States, Donald Trump, saying that a wall should be built on the border to shut out Mexicans and Muslims, has the enthusiastic support of the conservative and relatively poor American population. Even Hillary Clinton, one of the rival candidates of Trump, says that she is against the US to join the Trans-Pacific Partnership. In Japan, some nationalistic extremists carrying patriotic flags with them are making a hate speech on the street, saying that the people from neighbouring countries should get out of Japan and go back to their own country.

I think that now is the turning point of the era and there will be no more “globalised World” from now on. People of each country will pay attention only inside their own country. A dispute or, in some cases, an armed clash may begin between some countries. Such an era will last five or six years, at least Trump or Clinton’s presidential term. What we can do right now might be to look at such the World and to have as many options as possible to be able to cope with the future fluctuation of circumstances.


McDonald’s Japan announced that it would begin to sell Quarter Pounder hamburgers in stores of the Metropolitan area this Friday. You’ve had access to them only within US or on US Military bases so far, but you can eat those juicy delicious hamburgers even in Tokyo from now on. Can’t wait!

今日、ソフトバンクから春モデルとしてX02NK/Nokia N95の発表がありました。

スライド形式のクールなデザイン。5メガピクセルのカメラ搭載。その上、撮った写真をブログやFlickrなどに一発アップロードできる「シェアオンライン」機能。さらにGPS+Nokia Map Loader標準搭載。そして、極めつけは無線LAN+HSDPA利用可能!



11月7日11時18分配信 毎日新聞
調査は、フレグランスと恋愛行動の関係を調べるために実施した「LOVE FRAGRANCE SURVEY 2007 ~フレグランスと恋愛行動の意識調査~」。16~29歳の女性を対象にインターネットで実施し、309人から回答があった。



ちなみに今はもうイイ齢になってきたので、オジサン向けの「Old Spice Original」を使ってます。そのまま吹き付けると匂いがきつ過ぎるので、天井に向かって一吹きし、落ちてくる飛沫を浴びるようにするのがちょうどよさそうです。

自分の身体だけでなく、部屋も香りで飾るのが好きです。私の部屋はリナジットの「Apple & Cinnamon」とか「Caribbean Cooler」などを置いて香らせてます。日本の建物の中も、もっと香りを取り入れてもいいと思うのです。建物の中に入ったとき、シナモンとかの甘い香りが漂うのって、最高に癒されると思います。


(毎日新聞 – 06月20日 12:57)


 ソフトバンクモバイルは、ノキア製の「705NK/Nokia N73」を1月13日に発売する。
 OSにはSymbian OS(S60 3rd Edition)を採用。会社のパソコンなどで使っているメールや予定表、アドレス帳を携帯電話で確認・返信できるサービス「ソフトバンクワイヤレスアシスタント」にも対応する。
 ディスプレイは約2.4インチ、240×320ドット、最大26万色表示のTFT液晶。最大2GBまでのminiSDカードに対応する(128MBタイプが同梱)。赤外線通信機能やBluetoothをサポートし、Webブラウザとして「Nokia Web Browser」がプリセットされる。

NOKIA N73ベースのストレート型端末がいよいよ降臨です。



今の回線はどうするかって? MNPでドコモに変えて、ドコモ仲間へのSMS送信用にすればいいかな~っと。